Volvo Retail Programs

Your Privacy

When you visit our website, we will use cookies to make sure you get the best experience on our website. These cookies might be about you, your preferences or your device. The information does not usually directly identify you, but it can give you a more personalised web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer. For more information on how we process your personal data please see our Privacy Policy.

We will need to use a cookie to remember the choices that you have made within our cookie privacy manager. This will have a couple of consequences:

  • If you delete all your cookies you will have to update your preferences again.
  • If you use a different device or browser you will have to tell us your preferences again.

Information Notice –


Volvo Car Corporation, a Swedish legal entity with company registration number 556074-3089 with address Assar Gabrielssons Väg, SE-405 31, Gothenburg, Sweden, hereinafter referred to as “Volvo”, “we”, “us”, will as controller process your personal data as further described below.

Purpose and legal basis for processing

When you visit our website(s) we collect and process your IP number and information on your browsing on our website. The purpose of our processing is to identify you as return visitor to our website, to analyze the behavior of the visitors to our website to enhance our communication and structure of our website(s) and to build a profile of your interests to be able to show you relevant adverts for our products and services also on other websites. When possible we also combine your online web behaviour data with the personal data that you eventually have previously provided to us.

The legal basis for our processing of your personal data as described above is that this processing is necessary for the purposes of our legitimate interest, except for the processing where we combine your online web behaviour data with the personal data that you eventually have previously provided to us for which we base on your consent. You have the right to withdraw your consent at any time which you do by directing a request for withdrawal of consent to the Business Management Team. You also have the right to decline our use of these cookies by clicking the link “change cookie settings” located within the Your Privacy section at the top of this page. Select “Advanced Analytics” cookie category and set them inactive. Should you wish to contact us about this data or other personal data that we might process in relation to you, please refer to the “Your rights and contact information” section below.

We process your geolocation data to ensure that we can provide you with the services or dealership closest to your current location. This functionality will be used throughout our website. The consent for this is taken through your browser and can be adjusted within the browser settings.

Disclosure / Recipients of your personal data

Your personal data will be disclosed to and processed by our affiliates and business partners for the above purposes.

Retention time

We will retain your personal data up to two (2) years after your last visit to our website.

Your rights and contact information

For more information on your rights in relation to our processing of your personal data and contact details for further information and complaints as well as contact details to our Data Protection Officer, please see our Privacy Policy.

Strictly Necessary Cookies

These cookies are necessary for our website to work and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.

Cookie Lifespan
CMSCookieLevel 1 year
ASP.NET_SessionId Session
CMSCsrfCookie Session
ARRAffinity Session
ARRAffinitySameSite Session

Functional Cookies

These cookies and local storage enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. The purpose of these cookies and local storage is to provide you with a more personalised experience on our site based on your previous visits and selections. If you do not allow these then some or all of these services may not function properly.

Cookie Lifespan
CMSPreferredCulture 1 year
CMSMobileRedirected Session
CMSCurrentTheme 1 day
Webauthtoken 3rd party cookie
CMSForumPostAnswer 1 month
CMSVotedPolls 1 year
CMSRatedDocuments 1 year
CMSShowDesktopVersion 1 year
CMSWindowsUser Session
CMSPreferredUICulture 1 year
CMSViewMode 1 day
CMSImpersonation Session
CMSUserWords 1 month
DisplayContentInDesignMode Session
DisplayContentInUIElementDesignMode Session
CMSMacroDesignerTab 1 day
CMSSplitMode Session
CMSPreviewState 1 year
CMSPropertyTab 1 day
CMSViewTab 1 day
CMSValidationTab 1 day
CMSEdABSelectorState<ABtestname> 2 months
CMSEdVariantSliderPositions<templateid> 7 days
CMSEdNoTestMVT<templateid> 1 month
CMSEd<GUID>Current 1 day
CMSWebPartToolbarCategory 1 month
CMSWebPartToolbarCategoryUI 1 month
CMSWebPartToolbarMinimized 1 month
CMSCurrentDeviceProfileName 1 year
CMSUniGraph 1 year
CMSSessionToken 1 year

Statistics Cookies

Volvo Cars uses Google Analytics, which gives us insight in to how you use our web sites. This data consists of; e.g., Which pages you viewed; which links you clicked on; how long you spent on a page; cars that you have built in our configurator; what device you have used; We use this data to help us understand how people use our web site and to ensure that it functions correctly. This data is not used for marketing or advertising and is not shared with third parties.

Cookie Lifespan
VisitorStatus 20 years
Source 50 years
Campaign 50 years
Content 50 years
TrackedCampaigns 20 minutes
UrlReferrer 1 day
CurrentContact 50 years
CMSAB<ABtestname> 2 months
CMSMVT<mvtestname> 1 month
CMSShoppingCart 1 year
CMSBodyClass 50 years
CMSUserPage 20 minutes
ChatLoggedInToken Session
ChatSupportLoggedInToken Session
<Window name>_<Group ID>_roomID 4 days
chat_autoinitchat_displayed_<GUID> 1 hour
chat_kick_roomid_<room ID> Kick lasting time
StrandsSBS_* 20 minutes
CMSStrandsTrackEvent_* 20 minutes
__openid_selector_* 1 year
CMSLandingPageLoaded 20 minutes
KenticoCookiePolicyTest 1 minute
1 day
2 years
1 day